Objective:
Build a full brand identity for The Soda Guy Handcrafted Beverages that embodies quality, local craftsmanship, and natural ingredients. The project will guide the brand from logo creation to packaging and advertising, with an emphasis on elegance, authenticity, and the vibrant essence of soda.
Deliverables:
• Redesign the logo and establish a cohesive visual language, with the option to update the brand name.
• Develop advertisements, stationery, and packaging to reflect the brand’s commitment to quality and local roots.
• Provide a detailed client presentation that articulates the brand’s unique visual identity in real-world scenarios.
Inspiration:
I aimed to capture a fun yet clean aesthetic that reflects the freshness of soda and local Indianapolis pride. Vibrant colors like blue, orange, and red bring a lively feel, while a bubble motif symbolizes effervescence and playfulness. Rounded edges and flat color fields convey simplicity and natural appeal, with transparent bubbles showcasing the drink’s authentic ingredients.
Inspiration images sourced from Pinterest for reference purposes only.
LOGO:
A brief market analysis pointed to targeting a young adult demographic, which led me to design elements that balance simplicity and playfulness. Indy Pop’s brand identity leverages flat colors, bright blue, orange, and red hues, and rounded, bubble-inspired shapes to communicate a lighthearted yet clean look.
I experimented with a variety of logo types and color combinations but finally settled on blue, orange, and red for their vivid yet happy appearance. The rounded edges and flat color reflect simplicity while still being fun. Finally, the dot of the I and under the Y/exclamation point are hollowed out as an echo of soda’s bubbles and provide the basis of the bubble motif throughout the branding campaign.
Packaging:
The packaging for Indy Pop continues the bubble stream motifs through the trails around the outside of the carrier and climbing up the bottle. I chose a glass soda bottle for its classic and simple look, painted white to control the background so the bubbles and logo pop as they are supposed to.
In the final iteration, I changed the bottle packaging so that it would be reflect the overflowing effect that the bubbles create through covering the entire bottle. Additionally, by switching the bubbles to clear so that consumers can see the soda within, it better reflects the all natural commitment of the company.
Advertising:
The advertising strategy for Indy Pop builds on the playful bubble motif, using a clean layout with bright, flat colors and bursts of bubbles to capture attention. The magazine ad for Indianapolis Monthly fills the page with bubbles, guiding viewers’ eyes toward the white space and logo for a simple yet eye-catching effect.
Print Advertisement
The video ad takes a different approach, starting with a blank screen that gradually fills with bubbles, creating anticipation and encouraging viewers to watch as the screen overflows with effervescence. This flexible, visually engaging approach works seamlessly across formats, from print to social media, inviting audiences to share in the fun of Indy Pop.
Video Advertisement
FINAL SOLUTION:
Indy Pop is a memorable and visually cohesive brand, known for its playful bubbles and vibrant color palette. Through clean yet lively design, it conveys a balance of quality and fun that makes it appealing and distinctive across all formats and applications.