OTHER ISLANDS DESIGN MUSEUM
OBJECTIVE:
Create a branding system for Other Islands, a design museum that bridges design, play, and education. The goal was to establish a cohesive identity that reflects the museum’s mission to spark curiosity, encourage design thinking, and promote learning through interactivity.
DELIVERABLES:
• Comprehensive brand identity system, including logo, color palette, and typography.
• Visual guidelines to ensure cohesive branding across digital, print, and environmental applications.
• Concepts for branded collateral such as signage, merchandise, and promotional materials.
• Visual guidelines to ensure cohesive branding across digital, print, and environmental applications.
• Concepts for branded collateral such as signage, merchandise, and promotional materials.
INSPIRATION:
Researching design-focused museums worldwide provided insight into how institutions educate, inspire, and foster community through design. Key findings included a focus on interactivity, accessibility, and the role of design in driving progress. Influences from playful, geometric design traditions informed the visual style, emphasizing connection, creativity, and inclusiveness.
Inspiration images sourced from Pinterest for reference purposes only.
DESIGN PROCESS:
The branding draws from simple geometric forms—squares, circles, and variations—that symbolize community and connection, reflecting how design and creativity bring people together. The modular logo system was developed with adaptability in mind, with each block functioning independently while remaining connected to the brand’s visual story.
The bold, vibrant color palette was chosen to evoke playfulness and creativity, aligning with the museum’s mission to encourage learning through exploration. Typography was selected to balance warmth and professionalism: Futura Rounded offers a modern, approachable aesthetic for headlines, while Museo Slab provides structure and readability for body text.
Throughout the process, I prioritized accessibility and engagement, ensuring the design system could flexibly extend across digital platforms, signage, and educational materials. This approach not only reflects the museum’s multidisciplinary mission but also fosters inclusivity, making the space welcoming for a wide range of ages and previous design knowledge.
The graphic style system uses geometric shapes arranged on a structured grid to represent how simple components combine into a greater whole. This visual language highlights the power of design thinking and the collaborative spirit of the museum.
FINAL SOLUTION:
The final branding system for Other Islands conveys creativity, inclusivity, and the transformative power of design. The modular logo, vibrant colors, and structured typography work together to create a cohesive identity across digital and print platforms. The design successfully embodies the museum's mission, creating a welcoming and dynamic brand experience for visitors of all backgrounds.
Additionally, the project included branded assets for a book fair hosted by the museum. The design system extended to promotional materials, banners, and event signage, demonstrating its versatility and reinforcing the museum’s commitment to community engagement.
